European football in everyday life

European football in everyday life

May 28, 2020

European football in everyday life: The degree to which European football has entered everyday life in ufabet Africa is extraordinary. Step inside the fabulous art deco cinemas of Asmara, built when it was the capital of the Italian colony of Eritrea.

European football in everyday life

European football in everyday life

Look beyond the exquisite period fittings and you will see that the list of show times is for European football games, not European art house films. As one cinema owner put it, ‘You cannot find a place to sit when Arsenal play Manchester United. Some wear the ufabet team colours. The Italians would be surprised if they knew. The only thing they knew about was the movies.

In Lomé, the capital of Togo, every Arsenal game was preceded by a city-wide cavalcade of fans on bikes and scooters, dressed in club colours and whipping up the atmosphere. In the small town of Lalibela in Ethiopia, Jonathan Wilson calculated that with every bar and ยูฟ่าเบท viewing house in the town full, more than 20 per cent of the male adult population was watching the Premier League.

It was no different in the capital, where one reporter saw ‘Dozens of Arsenal fans gather around a bar in Addis Ababa’s trendy Bole district … minibuses adorned with the club’s crest speed through busy streets; teenagers selling cigarettes sport Arsenal’s red home kit; and business executives tune in to watch the match at airport lounges.”

African newspapers have kept track of English football since at least the 1950s, if only for the devoted followers of the pools. The BBC World Service has been broadcasting the ufabet scores on a Saturday afternoon for over half a century. Nigerians used to get a single weekly free-to-air highlights show of English football during th 1980s; many brought home prized video recordings of televica matches from their time in Britain.

Enough to whet the appetite but pretty meagre fare. The arrival in the mid-1990s of DSTV, Africa, main anglophone satellite broadcaster, and its francophone counterpart, Canalsat Afrique, changed everything. For the first time, live football from Europe was regularly and reliably available in Africa.

Although costs kept the total number of paying subscribers down, a vast ecosystem of sharing screens in viewing houses, cinemas and sports bars allowed football to reach the majority of the population, even in rural areas. Were we in Ouagadougou or Bamako, we might be ยูฟ่าเบท watching French football, perhaps PSG or Olympique de Marseilles. In Luanda or Maputo, the bars would probably be showing Portuguese games, though only if one of the big clubs was playing.

In Senegal, La Liga has acquired a fanbase, and El Clásico – the Barcelona/Real Madrid derby – is watched everywhere. Yet even in these franco- and lusophone nations, you would just as likely be watching Everton versus West Brom. A Sportmarkt survey of 2011 found that 72 per cent of Africans were interested in football, 55 per cent watched the EPL and 39 per cent followed an English team.

No one can count the number of Africans in football bars, but the standard estimate was that 300 million Africans were regularly tuning into just the EPL. One suspects that the current numbers are much higher.