The key to the economic globalization of football: Today’s ยูฟ่าเบท show is going to be very different and very soulless. The forces at work, which have transformed not merely the staging of World Cup finals but every single aspect of the game in every single nation o not merely the staging of World Cup finals but every single aspect of the game in every single nation on the earth, are two-fold.
The key to the economic globalization of football
First, the agents of commercialization in football – the leading leagues, clubs, broadcasters, federations and advertisers – were already massing in the ยูฟ่าเบท still-analogue environment of 1986, introducing advertising, marketing and sponsorship to sport when, even in its most advanced zones, the game was professional but barely commercial.
They have gone on to shape and then dominate football in the era of the new global communications and digital technologies which have been the key to the economic ufabet globalization of football, multiplying the game’s audience many times over, and forging the basis of the phenomenal income it now generates.
In this they have been joined by the global super-rich, born of this era of extreme capital accumulation, from Russian oligarchs to US multi-billionaire financiers, from Gulf state sheikhdoms to the new Chinese industrialists who have been buying their way into the game.
The money in football, in line with the patterns of the wider global economy, has been highly concentrated amongst the leading nations, the leading leagues and then amongst a handful of leading clubs and players.
Consequently, and already present in outline in 1986 and the early 1990s, twenty-first-century football has experienced a profound globalization of its player and coach labour markets, the ownership of clubs, and its patterns of consumption and fandom, and its integration with the global television industry and the huge global money-laundering, gambling, gaming and leisurewear markets. At its peak, this concentration of talent and capital has generated a football spectacle of an athleticism, sophistication and awe that is historically ยูฟ่าเบท unparalleled, but the impact of globalization is not confined to the European core of commercial football.
It has spread its tentacles across the globe, and directly and indirectly impoverished the football economies of much of the world. And that is only to count the cost in terms of its own logics of money. The insidious consequences of its preferred modes of anodyne consumerism have brought their own pathologies.
The arrival of so much money in football is at least a part of the explanation for the second force at work, for the twenty-first century has seen states and statesmen, politicians and political movements show an altogether greater interest in the game.
Consider the former Honduran president Rafael Callejas, who financially secured his retirement by becoming the President of the ufabet Honduran Football Association, an institution even more corrupt and opaque than the office of head of state; or Faisal Saleh Hayat, a Pakistani cabinet minister who still found time to fleece the football federation he controlled and run the nation’s game into the ground.